The Art Of Innovation

The Art of Innovation shares the creative methods of IDEO, a leading design firm known for groundbreaking products like the Apple mouse and Palm V. Tom Kelley outlines IDEO?s collaborative approach to innovation, emphasizing teamwork over solo genius. Key techniques include observing user behavior, brainstorming, rapid prototyping, cross-industry inspiration, and embracing failure. The book offers insights into building a culture of creativity and continuous improvement to stay ahead in competitive markets.