Information Technology For Retailing

Information Technology for Retailing explores how modern IT solutions are transforming the retail industry. The book covers a wide range of technologies?from point-of-sale systems and inventory management to e-commerce platforms, data analytics, and customer relationship management (CRM) tools. Designed for students and retail professionals, it explains how technology enhances efficiency, improves customer experience, and enables strategic decision-making. With practical case studies and real-world applications, this book provides valuable insights into the digital backbone of successful retail operations in today?s competitive market.