Fundamentals Of E-commerce

Comprehensive Guide for Future E-Commerce Professionals This textbook is specifically tailored for undergraduate students of BCom, BBA, and BCA across universities in India, offering a deep dive into the world of e-commerce. It covers essential topics, from the historical development of e-commerce to the latest trends and technologies that are shaping the industry today. The book provides invaluable insights into digital payments, e-commerce strategies, and online retailing, making it an indispensable resource for anyone looking to succeed in this dynamic field. With a special focus on sustainable and ethical practices, it also addresses the growing demand for eco-friendly and socially responsible e-commerce options. Ideal for students, academicians, researchers, and professionals, this textbook equips readers with the critical knowledge and skills needed to excel in the rapidly evolving e-commerce landscape. Whether you?re preparing for a career in e-commerce, looking to launch an online business, or simply interested in understanding the digital marketplace, this book offers the guidance you need. Take the first step towards mastering e-commerce by ordering your copy today and unlocking the potential for success in this exciting industry.