Consumer Behavior

Consumer Behaviour is the study of how individuals make decisions to purchase, use, and dispose of goods and services. It examines the psychological, social, and emotional factors that influence consumer choices, as well as the impact of cultural, economic, and personal factors. This field helps businesses understand consumer needs and preferences, allowing them to develop effective marketing strategies, improve product designs, and enhance customer satisfaction. It is essential for marketers, advertisers, and businesses aiming to influence consumer decision-making and build brand loyalty.