Hooked: How We Became Addicted To Processed Food

Hooked: How We Became Addicted to Processed Food by Pulitzer Prize-winning journalist Michael Moss is a compelling expos? that delves into the food industry’s role in creating and perpetuating food addiction. Building upon his previous work, Salt Sugar Fat, Moss investigates how major companies like Nestl?, Mars, and Kellogg’s engineer products to exploit our biological cravings and emotional triggers. Through the lens of addiction science, he reveals how processed foods can be as alluring as cigarettes or drugs, designed to be “craveable” and difficult to resist. Moss uncovers the industry’s tactics, including the use of 56 different types of sugar and marketing strategies that evoke nostalgia and manipulate our senses. The book also highlights the public health implications, drawing parallels between the processed food industry’s practices and those of Big Tobacco. Ultimately, Hooked calls for greater awareness and regulation to address the growing issue of food addiction and its impact on society.